Social Media
Carrera & Fiorini Social Media Strategy
Social Media Optimization is the next “big thing” in marketing. In some sense, it’s a marketers dream – you have direct 1-1 communication with the customer! Essentially, Social Media Marketing is a digital form of “Word-Of-Mouth marketing”. It allows you to efficiently spread the word and generate an intense amount of traffic and sales for your business.
Before your Social Media Optimization campaign gets into full swing an organized SEO campaign should be put into place to have the highest-ranking site for the terms that you will be promoting. Once you have ranked your site for all of your pertinent phrases you will be ready to handle all the new traffic.
Given a solid SEO plan and a killer SMO strategy, you’ll have more business than you can handle!
Social Media Optimization is the be-all and end-all to Word-Of-Mouth marketing. Get in front of your peers and market sector. Then deliver the ultimate marketing punch before they see it coming. They’ll never know what hit them!
Social Media Optimization goes on to other levels such as creating videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? Your viewers are now of the engaged type. This is crucial for marketing budgets because we can measure user engagement.
Gone are the days when you needed to estimate how many people saw the commercial. Gone are the days of pre-roll video on websites when again you had to estimate if they turned away while your ad ran. This is a completely different approach. Let us figure out the direction for your new program material based on actual data so that you can leverage a “new to you” but “previously existing” audience, which is ripe for the picking.
Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.